Retention/CRM Marketing Manager

PIN-UP Global is an international holding company specialising in developing and implementing advanced technologies, B2B solutions and innovative products for the iGaming industry.

We ensure certification and licensing of our products, providing customers and partners of the holding company with high quality and reliable solutions.

PIN-UP Global is represented in seven countries (Cyprus, Ukraine, Poland, Kazakhstan, Armenia, Peru, Malta, Cyprus). The holding's headquarters is located in Cyprus.

The mission of PIN-UP Global is to improve and develop products for the iGaming industry.

For which tasks (responsibilities)?

• Monthly planning and compilation of marketing activities for VIP players segment;

• Organization of promotions, raffles, and other activities to retain and return the player;

• Calculation of predictions, analytics of held actions;

• Creation and registration of mechanics of new shares, compilation of business requirements for developers (product and marketing);

• Communication with the team to develop a general strategy;

• Management of expenditure planning and reporting;

• Analysis of the market and competitors;

• Setting tasks for the employees of their department.

What kind of professional are we looking for?

• Gambling experience is mandatory;

• Experience working with VIP segment of players;

• Experience in drafting and conducting marketing activities for VIP player retention and return;

• Ability to calculate the economy of a share, bonus, tournament;

• Experience with client segmentation;

• Knowledge of marketing and niche metrics: LTV, ARPU, RR, CR, GGR, NGR, etc.;

• Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities;

• Experience working with analytics tools: GA, Tableau, Voluum, Power BI, Google Data Studio;

• Knowledge of market and competitor analysis methods, as well as own product;

• Analytical mindset;

• Creativity.

Why do we enjoy working here?

🍀An exciting and challenging job in a fast-growing product ecosystem, the opportunity to be part of a multicultural team of top professionals in Development, Engineering and Architecture, Management, Operations, Marketing, etc;

🤝Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;

📍Beautiful offices in Kyiv, Warsaw, Limassol, Almaty, Yerevan – work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day;

🧑‍💻Laptop & all necessary equipment for work according to the ecosystem standards;

🏖Paid vacations, personal events days, days off;

🫖Paid sick leave;

👨‍⚕Medical insurance;

💵Referral program — enjoy cooperation with your colleagues and get a bonus;

📚Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;

🗣Free internal English courses;

🤸‍♀Sport benefit ;

🦄Multiple internal activities: online platform with newsletters, quests, gamification, and presents for collecting bonuses, PIN-UP talks club for movie and book lovers, board games cozy evenings, special office days dedicated to holidays, etc;

🎳Company events, team buildings.